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商品編號： 9-293-084 出版日期： 1992/11/24 作者姓名： Ruback, Richard S.;Mihas, Dean 商品類別： Finance 商品規格： 13p 再版日期： 2001/08/30 地域： Virginia 產業： Food industry 個案年度： 1991 - 1991
商品敘述：
In early 1991, Reynolds Metals, the makers of aluminum products, decided to sell its holding of Eskimo Pie, a marketer of branded frozen novelties. Reynolds had an offer from Nestle to acquire Eskimo Pie. However, Reynolds decided instead to make an initial public offering of Eskimo Pie shares. The case analyzes this decision.
涵蓋領域：
Activity-based costing;Securities trading;IPOs;Decision making;Mergers and acquisitions;Personal productivity;Leadership;Business expansion;Business plans;Manufacturing processes
相關資料：
, (9-297-073), 7p, by Richard S. Ruback;, (XLS079), 0p, by Richard S. Ruback, Dean Mihas
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